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PERFUMANIA OPENS IT’S DOORS TO THE FUTURE WITH LAUNCH OF FIRST CONCEPT STORE

Denver, CO – September 27, 2018

Perfumania Holdings, Inc., America’s leading retailer and destination for designer fragrances, announced plans for the launch of a new concept store. Finding a home in the newly constructed Denver Premium Outlets, the revolutionary 900 square foot space is redefining the fragrance shopping experience with a new store model designed to engage, educate and inspire today’s consumers. This store will act as an interactive fragrance hub with expanded product offerings and will provide a vision for the brand’s future retail expansion.

Denver Concept Store
Denver becomes home to retailer’s re-imagined multisensory fragrance destination, with plans to roll out store design to key markets in 2019.
Our store at Denver Premium Outlets is the vision for our future retail locations. Today’s retail climate presents challenges from an activation, creative and retail standpoint. As the consumer evolves, our brand is evolving to offer an elevated fragrance shopping experience, noted Stephen Nussdorf, Chairman of Perfumania Holdings, Inc, We hope this store welcomes both loyal fragrance lovers and attracts curious new customers as we celebrate the beauty and artistry of scent.

DESIGNED TO EDUCATE & EXPERIMENT

Placing experience and discovery at the core of the redesign, Perfumania aims to lead consumers to discover their signature scent by merging the worlds of art and science for an elevated journey through the world of fragrance. A continually evolving open-sell environment features a hands-on Discovery Hub and tools to help navigate notes of fresh, woody, spicy and floral, as well as an omnichannel Scent Gallery offering customers an opportunity to explore an array of over 40 fragrances and take home samples of their favorites.

Perfumania’s dedication to discovery is further reflected in the extensive product selection of new launches, best-sellers and exposure to niche designers and lifestyle brands.Connecting with our customer is paramount. We want to make fragrance part of our consumers’ daily life more than just a special occasion purchase, said Nicole Anello Rose, Chief Merchant of Perfumania. Our goal is to surprise and appeal to our consumer’s lifestyle by highlighting on-trend and niche products to complement our current fragrance offerings.Integrating the traditional elements of personalized service, in-store experts will be on hand to assist while the Discovery Hub Scent Finder will allow the customer to digitally engage and browse product independently. Additionally, the Hub will offer educational opportunities and activations, giving consumers insight into the world of fragrance.

DESIGNED WITH INTENTION

This strategic initiative exemplifies Perfumania’s continued dedication to its consumers while solidifying their position as a premier fragrance destination. From entry to exit, the multisensory boutique works collectively to offer clients an unparalleled assortment of product, education and service. Mobile checkout will give customers flexibility and ease for a seamless shopping experience. The new concept store will set the tone for the company and the types of brands they hope to attract, including exploration of new categories. By rethinking retail for the next generation of fragrance enthusiasts, Perfumania will continue to elevate the experience for both its fragrance partners and loyal consumers.

Perfumania is located at 13801 Grant Street, Space #803, Thornton, Colorado 80023

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About Perfumania Holdings, Inc.

Perfumania Holdings, Inc. is the largest specialty retailer and distributor of fragrances and related beauty products across the United States. Perfumania has a 30 year history of innovative marketing and sales management, brand development, license sourcing and wholesale distribution making it the premier destination for fragrances and other beauty supplies. The Company operates retail stores and e-commerce specializing in the sale of fragrances and related products across the United States and Puerto Rico. The Company also operates a wholesale distribution network, selling to mass retail, department stores as well as domestic and international distributors. For additional information please visit www.perfumaniaholdings.com.